A football fan holds up a placard reading 'Africa welcomes the world' at the start of the opening ceremony of the 2010 FIFA World Cup on June 11, 2010 at Soccer City stadium in Soweto, suburban Johannesburg. South Africa and Mexico play in the opening match of the 2010 FIFA World Cup. NO PUSH TO MOBILE / MOBILE USE SOLELY WITHIN EDITORIAL ARTICLE - AFP PHOTO / ALEXANDER JOE